The American Heart Association (AHA) is urging participants to get a head start on their healthy living by incorporating color into their diets.
This year’s National Eating Healthy Day, set for Nov.2, will introduce the AHA’s new +color campaign, emphasizing the importance of adding color to our plates.
On this iconic day, the AHA wants to remind Montgomery County residents that by adding more color to meals through fruits and vegetables, people can take the first step towards a more vibrant, healthier and longer life.
Fruits and vegetables typically have more nutrients with fewer calories than other less-healthy food choices. Eating a colorful variety may help prevent heart disease, stroke and other illnesses. National Eating Healthy Day and +color provide important resources that can help community members make healthier changes to their diet as easy as possible.
“This campaign is perfect for the Fall because it helps us kick start our healthy living initiative just in time for our November Heart Walk and Kid’s Heart Challenge,” said Lauren Trice, Corporate Market Director for the Montgomery County Heart Walk. “Healthy eating goes hand in hand with incorporating more physical activity in our lives through walking, so we encourage everyone to take part in the +color challenge on National Eating Healthy Day, and then join us at the Heart Walk and Kid’s Heart Challenge on November 12.”
Opening ceremonies for the Heart Walk will begin at 8 a.m. on Saturday, November 12, followed by the Kid’s Heart Challenge at 9:30 a.m. on the campus of Aon The Woodlands. The event, chaired by Steve Pate, CEO of Strike and Jeff Gordon, Vice President of Kiewit Energy Company, and sponsored by Aon The Woodlands, Strike, Kiewit Energy Group and TETRA Technologies., hopes to raise over $450,000 and welcome over 4,000 walkers.
To find out more about the Heart Walk, visit www.heart.org/hgcevents. Additionally, a free, online toolkit is available for those interested in participating in the National Eating Healthy Day +color challenge. Visit www.heart.org/eathealthy to download the toolkit, and share your pictures on November 2 by using the hashtag #NEHD or #pluscolor.
About the American Heart Association
The American Heart Association is devoted to saving people from heart disease and stroke – the two leading causes of death in the world. We team with millions of volunteers to fund innovative research, fight for stronger public health policies, and provide lifesaving tools and information to prevent and treat these diseases. The Dallas-based association is the nation’s oldest and largest voluntary organization dedicated to fighting heart disease and stroke. To learn more or to get involved, call 1-800-AHA-USA1, visit heart.org or call any of our offices around the country. Follow us on Facebook and Twitter.